Karen Halm |  |
karen@emeraldrealty.biz
| Why pay thousands of dollars for a full-service listing? Emerald Realty will list your home for a low, flat fee of $1,000. We’ve all heard “location, location, location” is the key to real estate success, but the reality is competitive pricing and exposure to qualified buyers are the factors most likely to sell your property and we’re here to help with both. You Will Receive a Full Professional Marketing Campaign Display on a multiple listing service (MLS) is truly the most powerful marketing tool for home sellers. The Multiple Listing Service of Northern Illinois is the largest in the country. More than 48,000 agents refer to this site to bring qualified buyers to your door. These buyers have already reviewed the full listing sheet for your home and made an initial decision it is in their price range and meets their search criteria. These are not casual lookers but people with a real need to purchase a home, often on a tight deadline. Agents cannot tell from your MLS listing, which appears in a standardized format, that you were savvy enough to opt for a limited-service listing. The cooperating commission you offer the buyer’s agent will usually be the same as those offered by full-service firms and they will treat your listing with the same importance. Both our listing fee and the cooperative commission to the buyer’s agent will be paid from your proceeds at the closing. There are NO upfront fees. You also have the option to request an exclusive agency listing agreement. This allows you to market the home on your own while it is listed on the MLS. If you identify a buyer through personal contacts or your own advertising,* you do not have to pay a cooperative commission to a buyer’s agent. This can represent another big savings. How Much Can You Save? The answer depends on the sale price of your home. Take the example of a home that sells for $300,000: Emerald Flat-Fee Listing $1,000 Buyer’s Agent Co-op Fee of 2.5%† $7,500 Total Commission $8,500 Full-Service Listing Fee of 5%† $15,000 Buyer’s Agent Co-op Fee of 2.5%† (included) Total Commission $15,000 Emerald Savings = $6,500 A seller opting for an exclusive agency agreement with Emerald Realty in this scenario could also save the $7,500 buyer’s agent commission if they located their own buyer. How Do You Save? By Managing Your Own Schedule The most important thing you need to be willing to accept to have a limited-service listing work for you is the ability to manage appointments and remain calm and positive throughout the sale process. If you can get by without constant calls for reassurance, you are set to save thousands in listing fees. Services you will receive: Tasks you will assume: Who Benefits Most from a Limited-Service Listing? Just about the only thing you’ll be missing is someone to hold your hand throughout the process. Ask yourself if you can get by without an agent to spend five hours on the telephone reassuring you a buyer is on the way, to corral and cage your pet when you’re running late and a showing appointment is drawing close or to run over with a flashlight, mop and bucket when you are out of town and remember you might have left a leaking toilet unattended (don’t laugh—done them all!). If so, then you are a perfect candidate to save thousands through a limited-service listing. If you have experience in buying or selling properties and/or are confident in your own organizational and communication skills, our flat-fee, limited-service listing can save you thousands of dollars that can be put to good use in your new home. Call 630/750-8628 today to ask questions and learn how you can list your home for less while enjoying professional marketing services. *Be sure to observe Fair Housing laws when advertising your property. †5% commission used as an example. All commissions are always negotiable. |